Niche scan
Cooking content has the widest ceiling in short-form: everyone eats, so a great food reel has no natural audience limit. The trade is that retention is merciless, because a viewer who cannot tell in two seconds whether the dish is for them is gone.
Nouvel scans TikTok and Instagram Reels for your kind of cooking, from high-protein meal prep to regional cuisines to baking, and surfaces the outliers whose views ran at least 50x past the creator's following, with analysis of the hook and cut structure that did it.
The recurring format patterns behind this niche's outliers. A scan shows you the current live examples of each, with real numbers.
A full dish in hard cuts with zero dead frames, ingredients appearing exactly when needed. The pacing is the format; outlier versions cut roughly twice as fast as feels natural while filming.
Opening on the way everyone ruins the dish, then the fix. It hooks the viewer's own kitchen memory, and comments fill with confessions, which feeds distribution.
A cheap, universal ingredient made restaurant-grade. The gap between the ingredient's status and the result is the shareable surprise.
A famous restaurant item or viral dish rebuilt at home, with a side-by-side verdict. It borrows the original's search demand and adds the suspense of the comparison.
01. Scan
Describe your niche in plain words. Nouvel scans TikTok and Instagram Reels live and returns up to 20 relevant viral reels.
02. Spot the outliers
Reels whose views are at least 50x the creator's followers wear the outlier badge. Real multiplier, real data, never padded.
03. Remake the format
Run analysis on any reel to break down its hook, structure and pacing, then film your own version with the mechanism intact.
Pacing above all: the outlier reels waste no frames and put the dish's promise in the first shot. Nouvel's AI analysis maps the cut structure of each outlier so you can apply the same rhythm to your own recipes.
Yes, scans are plain language: gluten-free baking, 15-minute weeknight dinners or Korean home cooking all work, and each scan returns up to 20 matching reels with real performance data.
Especially. Every outlier Nouvel badges came from a reel that beat its creator's audience size by at least 50x, which means the format did the work. Small accounts are where those formats show up first.
The free plan includes 3 scan credits and 3 analysis credits every month. No card required.