Niche scan
Beauty is a transformation genre at heart, and the platforms reward the size of the transformation and the craft of the reveal. But the niche also punishes sameness faster than almost any other: a format that worked six months ago is wallpaper today.
That churn is why Nouvel scans live. Type your corner of beauty, from clean girl makeup to editorial looks to dupes, and get the current outliers on TikTok and Instagram Reels, each one flagged when its views ran at least 50x past the creator's followers.
The recurring format patterns behind this niche's outliers. A scan shows you the current live examples of each, with real numbers.
Transformation makeup where the final look is withheld until the last beat, with the process compressed hard. The editing discipline, not the makeup skill, is usually what separates outliers.
A luxury product against its cheap twin, tested on camera, with a clear winner. The audience shares it as a public service, which is what pushes it beyond the creator's following.
A single trick stated in the first second, then proven. Saves-driven, tutorial-adjacent, and small creators win here constantly because authority matters less than clarity.
Same look in flattering light and real light, or filtered and unfiltered. It rides the audience's fatigue with perfection, and the honesty is the hook.
01. Scan
Describe your niche in plain words. Nouvel scans TikTok and Instagram Reels live and returns up to 20 relevant viral reels.
02. Spot the outliers
Reels whose views are at least 50x the creator's followers wear the outlier badge. Real multiplier, real data, never padded.
03. Remake the format
Run analysis on any reel to break down its hook, structure and pacing, then film your own version with the mechanism intact.
Beauty rewards visual transformation and editing craft; skincare rewards trust and usefulness. They are different scan queries in Nouvel, and the outlier formats rarely transfer between them.
Yes. Brands use niche scans to brief creators and to see which formats their category is actually rewarding this month, before spending on content that imitates last quarter.
That the reel's views are at least 50x the creator's follower count, computed from real data captured at scrape time. If a reel does not clear the bar, no badge is shown, and nothing is ever padded.
The free plan includes 3 scan credits and 3 analysis credits every month. No card required.