Niche scan
Skincare audiences are the most format-literate on either platform: they have seen every routine, every before and after, every ingredient explainer. What still breaks through is specificity, a real skin concern treated honestly, and sensory craft in the filming itself.
Nouvel scans TikTok and Instagram Reels for your part of skincare, whether that is acne, anti-ageing, K-beauty or barrier repair, and flags the outliers whose views ran at least 50x past the creator's following, with AI breakdowns of why.
The recurring format patterns behind this niche's outliers. A scan shows you the current live examples of each, with real numbers.
Product texture, application and skin in macro detail. The format is pure sensory retention, and outlier versions treat lighting and focus as the actual content, not an afterthought.
A real concern documented over weeks with no filter and no miracle arc. Trust is the engine: the audience follows for the update, and the update is the retention.
One popular claim examined and corrected in under a minute, ideally with credentials on screen. It wins saves and shares, the two signals that push a reel past its audience.
GRWM framed around a situation the viewer actually has, like retinol night on sensitive skin, rather than a generic morning. The specificity is the hook.
01. Scan
Describe your niche in plain words. Nouvel scans TikTok and Instagram Reels live and returns up to 20 relevant viral reels.
02. Spot the outliers
Reels whose views are at least 50x the creator's followers wear the outlier badge. Real multiplier, real data, never padded.
03. Remake the format
Run analysis on any reel to break down its hook, structure and pacing, then film your own version with the mechanism intact.
Saves and shares more than likes: content the viewer wants to keep or send. Myth-busting, honest diaries and genuinely useful routines earn those signals. Nouvel's analysis shows which signal each outlier ran on.
Yes, scans are plain-language: type barrier repair for sensitive skin or affordable K-beauty dupes and the scan returns up to 20 reels matching that intent, not just the biggest skincare accounts.
Scans run live against current platform data, so the reels you see reflect what is working now, not a stale library.
The free plan includes 3 scan credits and 3 analysis credits every month. No card required.