Niche scan
Ecommerce short-form lives or dies on one transition: the moment native-feeling content becomes a product pitch. Handle it well and the platform sells for you; handle it badly and the scroll is instant. The brands that win study that transition obsessively.
Nouvel scans TikTok and Instagram Reels for product content in your category and flags the outliers whose views ran at least 50x past the posting account's followers, which for brand content means the creative earned its reach rather than renting it.
The recurring format patterns behind this niche's outliers. A scan shows you the current live examples of each, with real numbers.
The product shown doing the exact thing a sceptical buyer doubts it can do, in real conditions. One doubt, one proof, no feature list.
The founder packing real orders, talking honestly about the business. Parasocial trust converts, and the format costs nothing to produce daily.
The customer's problem dramatised for most of the reel, product enters late as the resolution. The classic UGC arc, and still the highest-floor format in paid and organic alike.
Reviews, messages and outcomes shown on screen, verifiable and specific. Social proof formats scale trust in a way no studio production can.
01. Scan
Describe your niche in plain words. Nouvel scans TikTok and Instagram Reels live and returns up to 20 relevant viral reels.
02. Spot the outliers
Reels whose views are at least 50x the creator's followers wear the outlier badge. Real multiplier, real data, never padded.
03. Remake the format
Run analysis on any reel to break down its hook, structure and pacing, then film your own version with the mechanism intact.
That is the workflow Nouvel is built for: scan your category, pick the outliers, run analysis to turn each into a structural brief, and hand creators the format rather than a vague vibe.
Scans cover organic TikTok and Instagram Reels content in your product category, including the UGC styles that Shop sellers run. For revenue analytics of Shop itself, that is a different tool category.
Nothing: the free plan includes 3 scan credits and 3 analysis credits monthly. Paid plans start at $19 per month for 50 of each.
The free plan includes 3 scan credits and 3 analysis credits every month. No card required.