Niche scan
Real estate content has a superpower most niches lack: the inventory is inherently interesting. Everyone tours houses they will never buy. The agents who win short-form understand they are making entertainment with a business attached, not listings with music.
Nouvel scans TikTok and Instagram Reels for real estate content in your market and style, and flags the outliers whose views ran at least 50x past the creator's followers, with breakdowns of the hooks that made strangers watch a stranger's listing.
The recurring format patterns behind this niche's outliers. A scan shows you the current live examples of each, with real numbers.
A walkthrough that withholds the price until the end, or opens with a price that seems impossible for what follows. The guessing game is the retention; the reveal is the comment bait.
The same budget compared across neighbourhoods or cities. Everyone has a number in their head, so everyone has a reason to watch, far beyond your actual market.
Opening on the property's worst feature, honestly. The candour is disarming, memorable, and algorithmically useful because viewers stay to see if the rest redeems it.
The unglamorous truth of the job, showings that go wrong, negotiations from the car. Relatability formats outperform luxury cosplay for reach, and they build the trust that actually wins clients.
01. Scan
Describe your niche in plain words. Nouvel scans TikTok and Instagram Reels live and returns up to 20 relevant viral reels.
02. Spot the outliers
Reels whose views are at least 50x the creator's followers wear the outlier badge. Real multiplier, real data, never padded.
03. Remake the format
Run analysis on any reel to break down its hook, structure and pacing, then film your own version with the mechanism intact.
Reach builds the audience and trust formats convert it. The scan data shows which of the two each outlier in your market is doing, so you can balance your content mix deliberately.
Yes, plain-language scans like Miami condo tours or first-time buyer tips UK return up to 20 current reels in that lane with real performance data.
With formats proven to outrun small audiences: every badge in your results marks a reel that beat its creator's follower count by at least 50x. Start by remaking the closest match to your inventory.
The free plan includes 3 scan credits and 3 analysis credits every month. No card required.